Client: Lands and Minerals Sector, Natural Resources Canada

Designed promotional materials, brochures, and PowerPoint presentations that made complex government policy accessible within Natural Resources Canada and with industry professionals in public events such as the annual Prospectors and Developers Association of Canada (PDAC) conference.

These visual communications helped to increase social media engagement, resulted in 95% of printed material distribution and overwhelmingly positive feedback from conference attendees.

Notable Critical Minerals work produced include:

• The Canadian Critical Minerals list of 34 critical minerals: this graphic is widely used in NRCan’s publications and media releases about critical minerals

• PowerPoint template for the Critical Minerals sector to ensure that all presentations follow a common look and feel

• The Canadian Critical Minerals Strategy Annual Report (print-version) — download sample

• Supporting brochures (print and accessible digital versions) for PDAC conferences — download accessible samples